Google Tag Manager Trigger
Martech Zone articles tagged google tag manager trigger:
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Analytics & Testing
How to Implement Google Analytics Custom Groups with Google Tag Manager
In a previous article, I shared how to implement Google Tag Manager and Universal Analytics. That’s a fairly basic starter just to get you off the ground, but Google Tag Manager is an incredibly flexible (and complex) tool that can be used for dozens of different strategies. While I realize some development could alleviate some of the complexities of this…
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Analytics & Testing
How to Install Google Tag Manager and Universal Analytics
We’ve been converting clients over to Google Tag Manager recently. If you’ve not heard of tag management yet, we’ve written an in-depth article, What is Tag Management? – I’d encourage you to read through it. What is a Tag? A tag is a snippet of code that sends information to a third party, such as Google. If you don’t use a…