How to Implement Google Analytics Custom Groups with Google Tag Manager

In a previous article, I shared how to implement Google Tag Manager and Universal Analytics. That’s a fairly basic starter just to get you off the ground, but Google Tag Manager is an incredibly flexible (and complex) tool that can be used for dozens of different strategies. While I realize some development could alleviate some of the complexities of this implementation, I opted to go manual with plugins, variables, triggers and tags. If you have

How to Install Google Tag Manager and Universal Analytics

We’ve been converting clients over to Google Tag Manager recently. If you’ve not heard of tag management yet, we’ve written an in-depth article, What is Tag Management? – I’d encourage you to read through it. What is a Tag? A tag is a snippet of code that sends information to a third party, such as Google. If you don’t use a tag management solution such as Tag Manager, you need to add these snippets of code