Is Blogging Still Relevant? Or An Outdated Technology and Strategy?

I often review this site’s search performance and old articles that aren’t attracting traffic. One of my articles was about naming your blog. Let’s forget that I’ve been writing this publication that long… as I read the old post I wondered if the term blog even really mattered anymore. After all, it’d been 16 years since I’d written the post on naming your blog and 12 years since I wrote my book on corporate blogging.

B2B: How to Create an Effective Social Media Lead Generation Funnel

Social media is a great way to generate traffic and brand awareness but it may be quite challenging in generating B2B leads. Why is social media not as effective at serving as a B2B sales funnel and how to overcome that challenge? Let’s try to figure it out! Social Media Lead Generation Challenges There are two main reasons why social media platforms are difficult to turn into lead generating channels: Social media marketing is interruptive – No

‘Tis the Season… to Benchmark Against Seasonal Trends

For sites like my own, the holiday season could look quite depressing as I review analytics. Overall traffic is down along with organic traffic as my audience shifts to holiday mode and begins to put off efforts until after the New Year. It’s also a time when I have to reassure both myself and my clients that we’re performing well despite the negatives we see on month-over-month or seasonal declines. Key to reassuring yourself is

Crank Up Your Content Marketing by Identifying These 6 Gaps

I had the pleasure of doing a webinar yesterday as part of Instant E-Training’s Content Marketing Virtual Summit. You can still register for free, watch the recordings, and download the ebooks and presentations. My specific topic is on a strategy we’ve been working with our clients on for the last few years – identifying gaps in their content strategy that help them build authority and drive conversions. While the quality of content is paramount to