How to Install Google Tag Manager and Universal Analytics

We’ve been converting clients over to Google Tag Manager recently. If you’ve not heard of tag management yet, we’ve written an in-depth article, What is Tag Management? – I’d encourage you to read through it. What is a Tag? A tag is a snippet of code that sends information to a third party, such as Google. If you don’t use a tag management solution such as Tag Manager, you need to add these snippets of code

A Great Tool to Troubleshoot Google Analytics Tracking Codes

Oh, those smarties at Google with all their tools! Last week, a client was having some issues with their Google Analytics tracking, trying to segment visitors that were logged in versus those who were not. Central to the troubleshooting was ensuring the right events and data were being passed in to Google. I showed him how I would troubleshoot using the Network tab in Google Chrome’s Developer Tools. This weekend, he showed me one better…

Why You Should Upgrade to Google Universal Analytics

Let’s get this question out of the way now. Should you upgrade to Google’s new Universal Analytics? Yes. In fact, you have most likely already been upgraded to Universal Analytics. But, just because Google updated your account for you, it doesn’t mean you don’t have to do anything else or that you are getting the most out of your new Universal Analytics account. Right now, Google Universal Analytics is in the third phase of its rollout.