50+ Online SEO Tools for Audits, Backlink Monitoring, Keyword Research, and Rank Tracking

We’re always on the lookout for great tools and with a $5 billion industry, SEO is one market that has a ton of tools to help you. Whether you’re researching you or your competitors’ backlinks, trying to identify keywords and cocurrence terms, or simply trying to monitor how your site is ranking, here are the most popular SEO tools and platforms on the market. Key Features of Search Engine Optimization Tools and Tracking Platforms Audits

How to Add a User to Google Analytics

It may point to some usability issues with your software when you can’t do something as simple as add another user… ahhh, but that’s what we all love about Google Analytics. I’m actually writing this post for one of our clients so they can add us as a user. Adding a user isn’t the easiest task, though. First, you’ll need to go to Admin, which Google Analytics moved to the bottom left of the navigation

Google Search Console Goofed And Sent False Alerts on WordPress

Sometimes I scratch my head where exactly Google is going with its search console. While I do believe it’s an amazing service to detect malware on sites and prevent those sites from being listed in search results, I’m not so sure I want Google actually scanning sites looking for issues. Case in point was a premature alert that went out to me and, I’m guessing, tens of thousands of sites that stated they were running

Finally, It’s Time to Retire Your WWW

Sites like ours that have been around for a decade accumulated rank on pages that have sustained incredible traffic over the years. As with most sites, our domain was www.martech.zone. In recent years, the www has become less prominent on sites… but we kept ours because that subdomain had so much authority with search engines. Until now! Moz has a great breakdown of changes with 301 Redirects that Google has announced which are helping search-centric sites

How to Minimize Search Impact When Migrating to a New Domain

As with many companies that grow and pivot, we have a client who is rebranding and migrating to a different domain. My friends who do search engine optimization are cringing right now. Domains build authority over time and ripping out that authority can tank your organic traffic. While Google Search Console does offer a change of domain tool, what they neglect to tell you is how painful this process is. It hurts… bad. I did

How to Resubmit an Updated or New Robots.txt File

Our agency handles organic search consulting for several SaaS vendors in the industry. A client that we recently started working with had done a fairly standard practice, placing their application on a subdomain and moving their brochure site to the core domain. This is a standard practice since it enables both your production team and your marketing team to make updates as needed without any dependency on the other. As a first step in analyzing