Google Workspace
Articles Tagged google workspace:
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Marketing Tools
Google Cloud: How to Add A Google Login To Your Corporate WordPress Site
My company utilizes both Google Workspace and WordPress, so I wanted to make it easy for the team to log into the website using Google OAuth. A couple of caveats to this before I get started: Internal Use: I only want users within our domain to access our site, not external users. That simplifies this because my project won’t need…
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Marketing Tools
Hive: Collaborative, Efficient Campaign and Workflow Management for Marketing Teams and Agencies
Marketing teams and agencies increasingly recognize the importance of robust project management platforms to scale their operations efficiently. With the burgeoning demand for more personalized and diverse marketing strategies, these teams face the challenge of managing complex projects, often with tight deadlines and multiple stakeholders. Companies who adopt project management practices report 27% higher performance in achieving their marketing goals.…
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Content Marketing
EmbedPress: Seamless Embedding Of Third-Party Content In WordPress From Virtually Anywhere
It’s not uncommon for companies to have dozens of destinations online where they’re pushing content to build awareness and acquire prospects. Brands with WordPress sites often face significant challenges when integrating or embedding this external content. The absence of a versatile tool leads to complex integration requirements, performance bottlenecks, and issues with lazy loading. EmbedPress: Over 150 Embeddable Sources EmbedPress…
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Marketing Tools
Google Sheets: Collaborative Sales and Marketing Spreadsheets With Integrated Real-Time Data
We’re still using spreadsheets! This is something I often hear from companies who are embarrassed by their company’s lack of technological sophistication. If sales and marketing truly leveraged the full power of Google Sheets, though, they’d likely be quite proud of their sophistication. Google Sheets is a highly versatile tool for sales and marketing departments, offering various ways to enhance…
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Analytics & Testing
How To Back-Up And Report On Universal Analytics Historical Data With GA4?
As a product manager who has worked with several enterprise companies, I personally believe Google’s shift from Universal Analytics (UA) to Google Analytics 4 (GA4) has been one of the worst I’ve ever seen. There are several reasons why…but here are the biggest gaffs: Historical Data – Google Analytics Universal was retired in July 2023, and you can only access…
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Marketing Tools
How to Synchronize Calendars From Two or More Google Workspace Accounts
With my publication and consulting firm, I have an issue where I’m operating two Google Workspace accounts and now have two calendars to manage. While I could share and see each calendar on the other, I also need to show times from each calendar as busy. I searched for any solution… and the only way I could do it was…
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Sales Enablement, Automation, and Performance
How To Start Your Own Marketing Agency or Consulting Firm
A good friend of mine contacted me this week asking about how he should go about how to start and build a business for consulting with companies on their marketing efforts. Given the challenges of the economy, you may have found your position is at risk or even been laid off. Having started several businesses, including owning my own agency…
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Content Marketing
Format: The End-To-End Platform For Creative Professionals to Showcase, Sell, and Manage Their Business
If you’re a photographer, videographer, graphic designer, or other creative professional, the marriage of creativity and business can be quite frustrating. With an expansive array of tasks to manage, from showcasing your work to managing client relations and sales, finding the right tools to balance your artistry with practical business management can be overwhelming. This is where Format steps in,…
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Analytics & Testing
Keep Track Of Your Campaigns and Build Your UTM Querystring in Google Sheets (Free Copy)
We’ve been assisting a large e-commerce client with migrating to Google Analytics 4 from Universal Analytics and improving their campaign attribution to ensure they have accurate reporting on each of the mediums and channels they’re putting to use, including influencers. The best means of doing this is to ensure every distributed link to their online store has a UTM querystring…
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Artificial Intelligence
Google Bard: A Powerful AI Tool for Marketers, Sales Professionals, and Developers… With One Heck Of A Roadmap!
The other day, I was in a presentation for a large publishing company with whom I frequently write guest articles. One of the topics they covered was a new policy requiring the authors never to utilize artificial intelligence writing (AI) tools in developing their content. This ridiculous policy will surely fail their publication as a whole. While I agree that…