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Paid and Organic Search Marketing
Why Web Security Is Now Essential for SEO, Trust, and Online Success
Every day, billions of users begin their digital journey the same way: by typing a query into a search engine. Google alone processes over 8.5 billion searches daily, and what users find on that first results page can shape opinions, build trust—or erode it completely. Whether locating a nearby restaurant, researching a product, or vetting a service provider, users demand…
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Advertising Technology
Understanding the Psychology of Advertising
Great advertisers understand exactly how their audience thinks and what they respond to. While advertising strategies have evolved over the centuries, from shouting in marketplaces to personalized digital banners, the principles that make these messages persuasive have always been grounded in psychology. Businesses that effectively harness these principles don’t just attract attention—they inspire action. The Role of Psychology in Advertising…
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Marketing Tools
A List of MarTech Companies Shuttered, Acquired, or Rebranded (Updated 2025)
This article is a work in progress, evolving as we track the ever-changing MarTech landscape. I realize there are hundreds of shuttered platforms, so I will try to update the list every month. I think it’s important to understand what’s happened to some of the companies we’ve grown to appreciate and how they may have been shut down, absorbed into…
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Paid and Organic Search Marketing
How Technical SEO Impacts Your Website’s Rankings
When it comes to achieving higher rankings on search engines like Google, most people focus on keywords, backlinks, and content. While those elements are important, they won’t deliver results without a solid technical foundation. That’s where technical SEO comes in. It ensures your website is built so that search engines can crawl, index, and rank effectively. Technical SEO can feel…
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Social Media & Influencer Marketing
Did Information Access Really Kill the News Industry?
Throughout human history, the control and dissemination of information have been intrinsically linked to power structures and social organization. From ancient scribes to modern social media, the journey of how we share knowledge reflects our evolving society and its power dynamics. Early Information Sharing and the Rise of Literacy In ancient civilizations, knowledge was preserved and transmitted through oral traditions…
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Paid and Organic Search Marketing
Rio SEO: Elevate Your Multi-Location Marketing with a Unified Approach
Businesses with multiple locations face the daunting challenge of managing their online presence across various platforms and ensuring data consistency. Keeping up with location-based search engine optimization (local SEO), tracking customer reviews, and maintaining brand integrity across all locations is a constant struggle. Juggling multiple tools and dashboards can be time-consuming and inefficient, hindering your ability to deliver a seamless customer…
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Advertising Technology
Product Placement: What Brands and Products Are In The Most Movies and Television Shows?
Product placement is the practice of featuring branded products within movies, TV shows, and other media in exchange for payment or promotional consideration from the brand. Rather than a traditional advertisement, the product is worked into the contents, often used or mentioned by characters. Product placement is an increasingly popular and effective marketing strategy in today’s media-saturated world. As consumers…
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Paid and Organic Search Marketing
SEO Statistics: History, Industry, and Trends in Organic Search (Updated for 2023)
Search engine optimization (SEO) affects the online visibility of a website or a web page in a web search engine’s unpaid results, referred to as natural, organic, or earned results. Search Engine History Here’s a timeline of organic search history and its evolution over the years: 1994: AltaVista was launched. Ask.com (originally Ask Jeeves) started ranking links by popularity. 1995:…
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Marketing Tools
Update Google Maps With GeoJSON or KML Files Using the JavaScript API
KML (Keyhole Markup Language) and GeoJSON (Geographic JSON) are two file formats used for storing geographic data in a structured manner. Each format is suitable for different types of applications and can be used in various mapping services, including Google Maps. Let’s delve into the details of each format and provide examples: KML File KML is an XML-based format for…
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Paid and Organic Search Marketing
History of Google Algorithm Updates (Updated for 2023)
A search engine algorithm is a complex set of rules and processes that a search engine uses to determine the order in which web pages are displayed in search results when a user enters a query. The primary goal of a search engine algorithm is to provide users with the most relevant and high-quality results based on their search queries.…