Every day my inbox is inundated with spamming SEO companies who are begging to place links in my content. It’s an endless stream of requests and it really irritates me. Here’s how the email usually goes… Dear Martech Zone, I noticed that you wrote this amazing article on [keyword]. We wrote a detailed article on this as well. I think it would make a great addition to your article. Please let me know if you’re
Rio SEO Suggestion Engine: Customizable Brand Controls for Robust Local Marketing
Think of the last time you went to a retail store – let’s call it a hardware store – to purchase something you needed – let’s say a wrench. You likely did a quick online search for hardware stores nearby and determined where to go based on store hours, distance from your location and whether or not the product you wanted was in stock. Imagine doing that research and driving to the store just to
Real-Time Communications: What is WebRTC?
Real-time communication is changing how companies are utilizing their web presence to proactively interact with prospects and customers. What is WebRTC? Web Real-Time Communication (WebRTC) is a collection of communications protocols and APIs originally developed by Google that enable real-time voice and video communication over peer-to-peer connections. WebRTC allows web browsers to request real-time information from the browsers of other users, enabling real-time peer-to-peer and group communication including voice, video, chat, file transfer, and screen
How to Add a User to Google Analytics
It may point to some usability issues with your software when you can’t do something as simple as add another user… ahhh, but that’s what we all love about Google Analytics. I’m actually writing this post for one of our clients so they can add us as a user. Adding a user isn’t the easiest task, though. First, you’ll need to go to Admin, which Google Analytics moved to the bottom left of the navigation
Advertising Psychology: How Thinking Versus Feeling Impacts Your Advertising Response Rates
The average consumer is exposed to an enormous volume of advertising every 24 hours. We’ve gone from the average adult exposed to 500 ads a day in the 1970s to as many as 5,000 ads a day today That’s about 2 million ads a year that the average person sees! This includes radio, television, search, social media, and print ads. In fact, 5.3 trillion display ads are shown online each year Since we are exposed