Government
Martech Zone articles tagged government:
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CRM and Data Platforms
Douglas KarrJul 13, 2023
A List Of All Salesforce Products for 2023
Salesforce continues to lead the SaaS industry with its enterprise solutions because they are cloud-based, customizable, feature-rich, integrated, secure, and scalable. As we discuss the platforms with our prospects and clients, we liken Salesforce to buying a race car versus a stock automobile. It’s not the best solution for every company, but it’s amazingly malleable for virtually any process, organization,…
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Email Marketing & Automation
Douglas KarrNov 3, 2016
What Are Average Email Open Rates and Click-Through Rates
IBM Marketing Cloud has released their 2016 Email Marketing Metrics Benchmark Study. The report provides data that will allow you to compare your email campaigns across 25 open, click-through, list churn and mobile metrics. Additionally, the report has: Industry-specific comparisons and geographic breakouts from across the world Device usage, holiday trends, transactional emails and engagement rates Benchmarks beyond “average,” including…
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CRM and Data Platforms
Douglas KarrJun 1, 2015
Please Stop Comparing NSA Spying with Marketing
One of the conversations I continue to see rising to the top of the NSA spying controversy is that companies are already collecting this kind of data on Americans for marketing efforts. For those outside the United States, the Constitution is quite clear with the Fourth Amendment to our Bill of Rights as citizens. The Fourth Amendment to the Bill…
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Marketing Infographics
Douglas KarrJun 3, 2014
Social Media for Unsexy B2B Industries
In all honesty, I’m not sure sexy really matters when we speak about social media. The ability to teach, observe, respond and promote in an unsexy business to business industry may not capture a ton of attention – but it can absolutely capture the right attention from the audience seeking your business, product, or service out. If you work for…