The Psychology and ROI of Color

I’m a sucker for a color infographic… we’ve already published how genders interpret colors, color, emotion and branding and whether or not colors impact buying behavior. This infographic details the psychology and even the return on investment a company might attain by focusing on the colors they’re utilizing throughout their user experience. Emotions evoked by color are based more on personal experiences than on what we’re told they’re meant to represent. The color red might

Do Men and Women Prefer Different Colors?

We’ve displayed some great infographics on how colors impact purchase behavior. Kissmetrics has also developed an infographic that provides some input on targeting a specific gender. I was surprised at the differences… and that orange was viewed as cheap! Other Findings on Color and Gender Blue is the most common favorite color amongst both men and women. Green elicits feelings of youth, happiness, warmth, intellect, and energy. Males tend to gravitate towards brighter colors, while

Logo Colors of the Web

We’ve posted before on how colors can impact purchase behavior. Given that information, it’s interesting to see how the corporate logos leverage color. The web is packed with logos that are predominantly blue, creating a sense of trust and security, along with red, developing a sense of energy and urgency! This infographic from COLOURlovers shows that many of the most successful brands on the Internet have some colors in common with their logos!

Here’s how you say thanks without a word!

Pretty cool campaign and an idea that should be adopted for anyone in uniform who’s sacrificing their time, their family and even their lives for us. The Gratitude Campaign: Click through for the video.