When it comes to SaaS software sales, targeting individuals is hardly a model of efficiency. After all, an average of 5.4 people are involved in a single enterprise sales decision. Given that group-based vetting is the norm, account-based sales (ABS) is more productive than targeting specific leads. The account-based approach to selling, however, can be time consuming. Tracking in-depth metrics and timelines across multiple targets, as well as collaborating on that information across internal teams,
Gong’s conversation analytics engine analyzes sales calls at the individual and aggregate level to help you understand what’s working (and what’s not). Gong starts with a simple calendar integration where it scans each sales reps’ calendar looking for upcoming sales meetings, calls, or demos to record. Gong then joins each scheduled sales call as a virtual meeting attendee to record the session. Both audio and video (such as screen shares, presentations, and demos) are recorded
If you’re an inbound sales team, customer support team, or even an agency you recognize quickly how prospect and customer requests can get lost in the tidal wave of emails that each person receives online. There has to be a better means of collecting, assigning, and tracking all open requests to your company. That’s where help desk software comes into play and helps to ensure your team is focused on their responsiveness and customer service.