Reading Time: 2 minutes As much as I don’t like getting spammed, I’ll have to admit that there are times that people have found my email address and contacted me for legitimate business. In fact, I’ve actually hired a few contractors and purchased a few platforms from these unsolicited outbound emails sent to me. That said, I do expect a modicum of respect in these communications: Research – I want to know that I was uniquely identified for a
Leadfeeder: Identify and Score B2B Companies Visiting Your Site
Reading Time: 2 minutes Leadfeeder is a web app that increases your sales intelligence by integrating your sales and marketing data, enabling your organization to discover new businesses and monitor existing customers that are coming to your website. The identification is coupled with a rich database of employees where you can find the emails and social profiles of decision-makers within the organization. This is a great tool for B2B businesses because it can identify anonymous visitors that have an
Mediafly: End-To-End Sales Enablement and Content Management
Reading Time: 2 minutes Carson Conent, CEO of Mediafly, shared a great article that answered the question, What Is Sales Engagement? when it comes to identifying and finding a sales engagement platform. The definition of Sales Engagement is: A strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the return of
Chili Piper: An Automated Scheduling App for Inbound Lead Conversion
Reading Time: 6 minutes I’m trying to give you my money – why are you making it so hard? This is a common feeling across many B2B buyers. It’s 2020 – why are we still wasting our buyers’ (and our own) time with so many antiquated processes? Meetings should take seconds to book, not days. Events should be for meaningful conversations, not logistical headaches. Emails should get answered in minutes, not lost in your inbox. Every interaction along the
How to Synchronize 2 Google Calendars
Reading Time: 2 minutes With the acquisition of my agency and now working as a partner on my new Salesforce partner, I have an issue where I’m running two G Suite accounts and now have 2 calendars to manage. My old agency account is still active to use for my publications and speaking – and the new account is for Highbridge. While I could share and see each calendar on the other, I also need to actually show times