Guardian

Martech Zone articles tagged Guardian:

  • Advertising Technology
    specle digital publishing ad placement

    Specle: Integrated Advertising System for Digital Publishing

    Niche publications still continue to drive highly targeted content to distinct groups. While pay-per-click, affiliate and banner ad systems continue to dominate the market for their simple ordering process and low cost per lead, they also typically get a low click and conversion rate. Because they’re inexpensive, they can still reap incredible rewards and have a solid return on investment…

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