The term hacking often has a negative connotation associated with it as it refers to programming. But even people that hack programs aren’t always doing something illegal or causing harm. Hacking is sometimes a workaround or a shortcut. Applying the same logic to marketing works as well. Sean Ellis did just that. Traditional marketing online and off can drive incredible growth for companies, but strategies often grow a company’s foothold with momentum. There are ways
Search engine optimization is one piece of marketing optimization, and it can be as confusing and contrived as a parking sign in New York City. There’s so many people talking and writing about SEO and many contradict each other. I reached out to top contributors in the Moz community and asked them the same three questions: What SEO tactic that everyone loves is actually worthless? What controversial SEO tactic do you think is truly valuable?
At one time, backlinks ruled the world of search engine optimization. When a site’s quality was measured in terms of PageRank, backlinks provided the much sought after votes that drove this metric. But as Google’s algorithm matured, a website’s rankings could no longer rest solely on the number of links pointing back to it. The quality of the site hosting that link began to carry more weight than the sheer number of links a site
One of the projects I’m working on right now is a great ebook for folks who attend my Blog Indiana session on Blogging for SEO! The book will cover all platforms and options – with comprehensive instructions to enable anyone to leverage blogging for business through great search engine optimization. Included in the ebook are the following chapters: Understanding Search Keyword Analysis Why Blogging Works Selecting Your Domain Selecting Your Platform Designing Your Blog Extending Your