How to Map Your Customer Journeys

A huge advancement in marketing analysis and documentation is the emergence of customer journey maps to help document, measure, and improve your marketing effectiveness – especially online. What is a Customer Journey Map? A customer journey map is how you visualize your customers’ experience with your brand. A customer journey map documents your customers’ touch points online and offline and documents how you measure each touchpoints effectiveness. This enables marketers to better understand how customers

12 Ideas to Differentiate Your Content Marketing

I love the fact that our readers stick with us even though we don’t get too wildly creative. Curating and publishing a ton of infographics helps differentiate our publication from others out there – but we’ve not gone too far beyond that. Our podcast interviews series with marketing leaders is one effort. Most of the reason we stick to concise textual content is purely from an efficiency standpoint. We have a ton of topics to

Ultimate Guide to Monitoring Your Online Reputation

The good folks at Trackur have put together this infographic on how to monitor your personal or your brand’s reputation online. The steps they specify: Identify your reputations – monitor names brand names, company names, product names and variations. Quantify your audience – who has a stake in your online reputation? Understand your goals – how are you going to measure the whether your reputation is improving? Specify your needs – what tools do you

Video: A Marketer’s Guide to Pinterest

I love infographics, so when I see a great video infographic I get even more geeked out. Pinterest continues to grow in the social sharing space thanks to its visual aesthetics, simple sharing and ease of use. We maintain a Marketing Infographics board there that’s quite popular and gets a lot of traffic back to our site. At times, Pinterest is one of our strongest referrers of traffic. Companies have taken note and are utilizing