We uncovered another peculiar issue yesterday when reviewing our clients’ organic search engine performance. I exported and reviewed impression and click data from Google Search Console Tools and noticed that there were no low counts, only zeros and large counts. In fact, if you were to believe Google Webmasters data, the only great terms that were driving traffic were the brand name and highly competitive terms that the client ranked on. There’s a problem, though.
At work I’ll be doing a webinar this week. The topic has been on my mind long before working for Compendium Blogware, though. In the early days of my database marketing career, I helped develop and design software that would assist marketers to index their customer base. The equation never changes, for quite some time it’s been all about recency, frequency and monetary value. Depending on a customer’s buying history, you could influence their behavior