Handbook

Martech Zone articles tagged handbook:

  • Ecommerce and RetailTalkable

    Talkable: Build, Track, Test, and Analyze Referral Programs for Ecommerce

    According to the Word of Mouth Marketing Association reports that every day in the United States, there are approximately 2.4 billion brand-related conversations. According to Nielsen, 90% of people trust business recommendations from someone they know Purchasing behavior has been socially influenced since the beginning of time. Long before social networks like Facebook and Twitter kept you in the virtual…

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