How to Use Video for Marketing Your Small Real Estate Business

Do you know the importance of video marketing for the online presence of your real estate business? No matter you’re a buyer or seller, you need a trusted and reputable brand identity to attract clients. As a result, the competition in real estate marketing is so fierce that you can’t easily boost your small business. Fortunately, digital marketing has provided businesses of all sizes with many useful features to increase their brand awareness. Video marketing is

How to Improve Engagement at Your Next Conference

This infographic from The Europe Hotel & Resort, a five star luxury hotel in Ireland, provides some an overview of trends in MICE (Meetings, Incentives, Conferences and Exhibitions): Meeting spend is rising globally with a 2.1% expected rise predicted for 2016 36% of #travel industry professionals expect to spend more than $4,000 per person in incentives in 2016 Exhibitions within the trade show industry are predicted to grow by 2.4% in 2016 Technology dependence at

TweetReach: How Far Did Your Tweet Travel?

Have you ever been curious about how a Tweet took off on Twitter, who retweeted it that drove a lot of attention, and what other accounts engaged with it? That was the exact question I was asking recently with a specific page that received a lot of attention. Using TweetReach, I pasted in the URL that I wished to see the history for and received a full report on the archive of the Tweet. Using

Viraltag: Discover, Organize, Curate, Share and Track Images Online

Utilizing imagery effectively online will grow your e-commerce sales, your publication reach, or your business. If your company is working in a visual field of photography, food, fashions or event promotion, you’re already working to share visual content online. Visuals are dominating the internet – from your Facebook feed to Pinterest. Visuals have been proven to drive clicks, sharing, comprehension and conversions. The problem for many businesses is how to manage image resources – from

Anatomy of a Perfect Event

Our good friends at Formstack have released a new event field where you can adjust the image, description, cost and available quantities at any time by clicking on the field in the Builder tab. Add a credit card field and a total field to complete the purchase flow on your event registration form! You can even disable the field if you’ve sold out. They’ve released a fantastic infographic to help folks with their event marketing.

Marketing Fail: When Tech Does More Harm Than Good

When we’re working with clients, we often inform them that we’re still in the wild west of online marketing… these are still the young days and not everything has been attempted yet. But that doesn’t mean we still can’t learn from the mistakes of others. With new technologies emerging almost every day, it takes an experienced and educated marketing professional to know how to harness a new technology’s marketing potential and turn it into sales

The History of #Hashtags

If you’re new to hashtags, check out this Hashtag Guide. Some folks still cringe at actively implementing hashtags since it appears contrived and a bit irregular. I’m actually curious why platforms simply don’t hide the symbol and just add the hyperlink so that the text is easier to read. The same way when you type @ or + on Facebook or Google+… the platform hides the symbol but links effectively to the account you’re highlighting.