39% of businesses do not track their social campaigns and it’s leading to missed opportunities. I’ll show you how to effectively track hashtags during events, and methods you can use to build a wide-reaching campaign. I will focus on two things: The important metrics you should be prepared to measure when you run a hashtag campaign Simple tricks you can use to generate a wider reach Important Social Campaign Metrics Most social campaigns are designed
This infographic from The Europe Hotel & Resort, a five star luxury hotel in Ireland, provides some an overview of trends in MICE (Meetings, Incentives, Conferences and Exhibitions): Technology dependence at events continues to evolve with QR codes for convenient registration and checking in, Event Mobile Apps for accessing content and networking, Video Conferencing to enable remote meetings with the home office, and 360-degree video for both live and recorded activity that can be accessed
Have you ever been curious about how a Tweet took off on Twitter, who retweeted it that drove a lot of attention, and what other accounts engaged with it? That was the exact question I was asking recently with a specific page that received a lot of attention. Using TweetReach, I pasted in the URL that I wished to see the history for and received a full report on the archive of the Tweet. Using
Utilizing imagery effectively online will grow your e-commerce sales, your publication reach, or your business. If your company is working in a visual field of photography, food, fashions or event promotion, you’re already working to share visual content online. Visuals are dominating the internet – from your Facebook feed to Pinterest. Visuals have been proven to drive clicks, sharing, comprehension and conversions. The problem for many businesses is how to manage image resources – from
Our good friends at Formstack have released a new event field where you can adjust the image, description, cost and available quantities at any time by clicking on the field in the Builder tab. Add a credit card field and a total field to complete the purchase flow on your event registration form! You can even disable the field if you’ve sold out. They’ve released a fantastic infographic to help folks with their event marketing.
When we’re working with clients, we often inform them that we’re still in the wild west of online marketing… these are still the young days and not everything has been attempted yet. But that doesn’t mean we still can’t learn from the mistakes of others. With new technologies emerging almost every day, it takes an experienced and educated marketing professional to know how to harness a new technology’s marketing potential and turn it into sales