My opinion of social media is often different with those in my industry. Theoretically, I love social media and the opportunity it offers businesses to reach customers and prospects on a personal level. The reality has been very different, though. I’ve watched businesses attempt to utilize social media the same way they do other marketing channels. In some situations, this has led to incredible embarassment… robotic responses made publicly to a savvy social media user
If you’ve been a reader of this publication for a while, you know how much I despise the email versus social media arguments out there. To unleash the full potential of any marketing strategy, aligning those campaigns across channels will enhance your results. It’s not a question of versus, it’s a question of and. With each campaign on each channel, how can you ensure an increase in response rates on each channel you have available. Email? Social? Or
It’s still too soon to call the demise of Twitter, although personally I feel as they continue to make updates that aren’t enhancing nor strengthening the platform. Most recently, they’ve removed the visible counts available through their social buttons on sites. I can’t imagine why and it appears that it could be having an adverse impact on overall engagement when you look at Twitter’s traffic across key measurement sites. Enough complaining… let’s see the good
Hashtag was the word of the year in 2013, there was a baby named Hashtag, and the word was outlawed in France (mot-dièse). Hashtags continue to have enormous benefits when utilized appropriately in social media – especially as their use has expanded beyond Twitter and into Facebook. If you’d like some hashtag basics, see the Hashtag Guide that we’ve published. You can also read our post on finding the best hashtags for each social update.
Aside from responsive email templates, the technology behind email hasn’t changed much over the last decade. However, as one of the strongest returns on marketing investment, marketers are seeing a greater return when they’re fully leveraging technology in step with the messaging that they’re distributing. Here are 14 Advancements in Technology That are Impacting Email Marketing Real-time personalization based on cross-channel data. Big data sources will feed predictive and contextual content in email. Cohesive messaging