Hashtag Research, Analysis, Monitoring, and Management Tools

Hashtag was the word of the year at one time, there was a baby named Hashtag, and the word was outlawed in France (mot-dièse). Hashtags continue to have enormous benefits when utilized appropriately in social media – especially as their use has expanded beyond Twitter and into Facebook. If you’d like some hashtag basics, see the Hashtag Guide that we’ve published. You can also read our post on finding the best hashtags for each social

How Businesses Should Be Interacting with Each Social Media Platform

My opinion of social media is often different with those in my industry. Theoretically, I love social media and the opportunity it offers businesses to reach customers and prospects on a personal level. The reality has been very different, though. I’ve watched businesses attempt to utilize social media the same way they do other marketing channels. In some situations, this has led to incredible embarassment… robotic responses made publicly to a savvy social media user

10 Tips to Align Your Email Marketing and Social Media

If you’ve been a reader of this publication for a while, you know how much I despise the email versus social media arguments out there. To unleash the full potential of any marketing strategy, aligning those campaigns across channels will enhance your results. It’s not a question of versus, it’s a question of and. With each campaign on each channel, how can you ensure an increase in response rates on each channel you have available. Email? Social? Or

Twitter Basics: How To Use Twitter (for Beginners)

It’s still too soon to call the demise of Twitter, although personally I feel as they continue to make updates that aren’t enhancing nor strengthening the platform. Most recently, they’ve removed the visible counts available through their social buttons on sites. I can’t imagine why and it appears that it could be having an adverse impact on overall engagement when you look at Twitter’s traffic across key measurement sites. Enough complaining… let’s see the good

10 Improvements You Can Implement for Social Marketing Today!

A growing portion of the inbound marketing efforts we deploy for companies include both paid and organic social media strategies. I’m always blown away at the continued news that social media isn’t getting the return on investment that companies are finding elsewhere. In all honesty, I think it’s because of a lack of execution and a good strategy, not the medium. We continue to see growth in social marketing and it’s been incredibly effective in

Best Practices for Post and Status Update Formats

I’m not sure I would have called this infographic How to Create Perfect Posts; however, it does have some great clarification on what best practices work for updating your blog, video and social statuses online. This is the fourth iteration of their popular infographic – and it adds in blogging and video. Utilization of imagery, call-to-action, social promotion and hashtags are great advice and often ignored as marketers just work to broadcast their content. I

The 7 Types of Digital Marketers

The folks at Optify shared this infographic a while back and we just got around to sharing it. This is a humorous look at the 7 types of digital marketers. While I love the humor, there’s also an underlying concern that the infographic really does raise… marketers tend to do what they’re comfortable with. We’ve watched as even our clients continued to resources on strategies that weren’t working – simply because they were comfortable with