10 Improvements You Can Implement for Social Marketing Today!

Reading Time: < 1 minute A growing portion of the inbound marketing efforts we deploy for companies include both paid and organic social media strategies. I’m always blown away at the continued news that social media isn’t getting the return on investment that companies are finding elsewhere. In all honesty, I think it’s because of a lack of execution and a good strategy, not the medium. We continue to see growth in social marketing and it’s been incredibly effective in

Best Practices for Post and Status Update Formats

Reading Time: < 1 minute I’m not sure I would have called this infographic How to Create Perfect Posts; however, it does have some great clarification on what best practices work for updating your blog, video and social statuses online. This is the fourth iteration of their popular infographic – and it adds in blogging and video. Utilization of imagery, call-to-action, social promotion and hashtags are great advice and often ignored as marketers just work to broadcast their content. I

The 7 Types of Digital Marketers

Reading Time: < 1 minute The folks at Optify shared this infographic a while back and we just got around to sharing it. This is a humorous look at the 7 types of digital marketers. While I love the humor, there’s also an underlying concern that the infographic really does raise… marketers tend to do what they’re comfortable with. We’ve watched as even our clients continued to resources on strategies that weren’t working – simply because they were comfortable with

The #Hashtag Guide

Reading Time: < 1 minute We’ve written about the importance of using hashtags when you’re using Twitter, but it’s a methodology that’s spread through other platforms as well. Most notably, YouTube, Instagram and Google+ have added support… with Facebook right around the corner! Simply put, hashtags are a simple way to denote a key word, phrase or topic within your text. Ever wonder who used the first hashtag? You can thank Chris Messina in 2007 on Twitter! how do you