It’s Time to Change Email Marketing Strategies when…

Your emails look like this: Perhaps a subject line more compelling and personalized instead of “ChangeThis: Issue 46” Perhaps some line breaks so that I don’t have to wrap as I read (I didn’t read it, it was impossible). Perhaps Multi-part MIME emails to send text to those who want a plain look, but HTML to those of us who enjoy a well-designed email. Perhaps a compelling introduction? Perhaps some white space between topics to

What Search Engines Read…

Search engines index pages with complex algorithms that weigh a ton of different variables, both internal and external to your page. I do think it’s important to recognize what key elements that Search Engines pay attention to, though. Most of them are elements that you have full control over when planning or designing your site or simply writing your page. This is regardless of whether it’s a typical marketing brochure website, a blog, or any