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Martech Zone articles tagged headlines:

  • Content MarketingReadability: Guidelines for more readable web content

    Four Guidelines For More Readable Web Content

    Readability is the capacity to which a person can read a passage of text and understand and recall what they just read. Here are some tips for improving the readability, presentation, and expressiveness of your writing on the web. 1. Write For The Web Reading on the web isn’t easy. Computer monitors have low screen resolutions, and the light they…

  • Content MarketingSlayerAI - Artificial Headline and Subject Line Optimization

    Slayer: Utilize AI To Identify The Words You Need to Win

    On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. David Ogilvy, Ogilvy on Advertising Slayer is an artificial intelligence (AI) product that predicts how engaging a headline is to a given audience. For example, it understands that denim daisy dukes…

  • Analytics & TestingUsing Heatmaps to Optimize Landing Pages

    Four Ways to Use Heatmaps to Optimize Your Landing Page

    Landing page optimization is one of the most challenging tasks, simply because there are no rights or wrongs. What works for some websites may not work so well for you. There are too many variables: colors, images, different kinds of calls-to-action (CTAs), etc. You can never be sure what distracts your visitors and what draws their attention. There are all…

  • Content MarketingB2B Content Marketing Guide for 2023

    The Ultimate Guide to Building a B2B Content Marketing Strategy for 2023

    The business world has undergone a massive transformation in recent years, and B2B content marketing has become an essential tool for companies looking to stand out in the crowded digital marketplace. In 2023, B2B content marketing will be even more critical, as companies aim to connect with their target audience and establish themselves as thought leaders in their industry. This…

  • Content MarketingCall To Action Best Practices: Offers, Design, Locations, Infographic and Guide

    Call To Action Best Practices: Offers, Verbiage, Design, Locations, and More

    Every advertisement, email, or distributed piece of content that has been distributed by marketers should include a call to action (CTA). A prospect or customer that’s being informed wants… needs to be told what the next action(s) should be to either continue their research or to connect with your business. I’m stunned when we are hired by a client who…

  • Content Marketing
    Headlines

    Why Only 20% of Readers are Clicking Through on Your Article Title

    Headlines, post titles, titles, headings… whatever you want to call them, they’re the most important factor in every piece of content you deliver. How important? According to this Quicksprout infographic, while 80% of people read a headline, only 20% of the audience actually clicks. Title tags are critical to search engine optimization and headlines are essential to getting your content…

  • Content MarketingInexpensive Content Ideas

    ­­­6 Low Budget Content Marketing Ideas for Small Businesses

    You already know that you do not have the marketing budget to compete with the “big boys.” But the good news is this: the digital world of marketing has equalized the field like never before. Small businesses have a host of venues and tactics that are both effective and low-cost. One of these, of course, is content marketing. In fact,…

  • Content Marketing
    headlines

    How to Write Attention-Grabbing Headlines that People Will Click Through On

    Headlines are often the last thing a content producer writes, and they sometimes don’t get the creative treatment they deserve. However, mistakes made when crafting headlines are often fatal. Even the best-executed marketing campaign will be wasted by a bad headline. The best social media strategies, SEO tactics, content marketing platforms, and pay-per-click advertising can promise only one thing: They will…

  • Content Marketing
    how to write good titles

    How to Write A Title That Makes Visitors Engage

    Publications always have the benefit of wrapping their headlines and titles with powerful imagery or explanations. In the digital realm, those luxuries often do not exist. Everyone’s content looks very similar in a Tweet or Search Engine Result. We must grab busy readers’ attention better than our competitors so that they click-through and get the content they are seeking. On…

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