10 Types of YouTube Videos That Will Help Grow Your Small Business

There’s more to YouTube than cat videos and fail compilations. In fact, there’s a lot more. Because if you’re a new business trying to raise brand awareness or boost sales, knowing how to write, film, and promote YouTube videos is an essential 21st-century marketing skill. You don’t need a huge marketing budget to create content that converts views into sales. All it takes is a smartphone and a few tricks of the trade. And you can

Facebook Shops: Why Small Businesses Need To Get Onboard

For small businesses in the retail world, the impact of Covid-19 has been especially hard on those who were unable to sell online while their physical stores were closed. One in three specialty independent retailers doesn’t have an ecommerce-enabled website, but does Facebook Shops offer a simple solution for small businesses to get selling online? Why Sell On Facebook Shops? With over 2.6 billion monthly users, Facebook’s power and influence goes without saying and there’s more than

A Guide for Small Businesses to Advertise on Facebook

The ability for businesses to organically build an audience and market to them on Facebook has pretty much ground to a halt. That doesn’t mean that Facebook isn’t a great paid advertising resource, though. With virtually every prospective buyer you’re trying to reach in one platform, and the ability to finitely target and reach them, Facebook advertising can drive a lot of demand for your small business. Why Small Businesses Advertise on Facebook 95% of