Healthcare Marketing

Martech Zone articles tagged healthcare marketing:

  • Advertising TechnologyHealthcare Predictive Marketing

    How Predictive Analytics Is Being Utilized In Healthcare Marketing

    Effective healthcare marketing is the key to connecting potential patients with the right doctor and facility. Predictive analytics can help marketers reach people so they can get the best care possible. Tools can identify signals that indicate what patients need when they search for medical resources online.  The global predictive analytics in healthcare market was valued at $1.8 billion in…

  • Content Marketinghealthcare marketing

    What is Healthcare Marketing?

    When you’ve gotten into a car accident, fallen down or suffered some other type of serious injury, the last thing you’re likely thinking about is which emergency room you want to visit based on the last commercial, billboard or email newsletter you saw. The sales funnel really doesn’t apply during an emergency. However, healthcare marketing is much more than marketing…

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