How Predictive Analytics Is Being Utilized In Healthcare Marketing

Effective healthcare marketing is the key to connecting potential patients with the right doctor and facility. Predictive analytics can help marketers reach people so they can get the best care possible. Tools can identify signals that indicate what patients need when they search for medical resources online.  The global predictive analytics in healthcare market was valued at $1.8 billion in 2017 and is estimated to reach $8.5 billion by 2021, growing at a rate of

Botco.ai: HIPAA-Compliant Conversational Marketing Solution

Botco.ai’s HIPAA-Compliant conversation platform continues to advance, adding Contextual Chat Marketing and an advanced analytics dashboard. Contextual Chat Marketing enables marketers to initiate customized conversations with prospects and customers based on how they came to visit the company’s website or media properties. The new analytics dashboard provides deep insights into visitor questions and behaviors. Together with Botco.ai’s integrations with email, CRM, and other marketing systems, Contextual Chat Marketing brings a level of personalization to conversational

Binary Fountain: Customer Experience and Reputation Management Platform

If you’ve done any research on brand identity and customer experience, you’ve probably noticed the distinct connection customer ratings and reviews have on consumer engagement and local SEO efforts for companies. Today, a substantial majority of consumers rely heavily on customer sentiment (i.e., online customer ratings and review sites) to make an educated decision on whether to engage with a company. In fact, many consumers tend to reference sites such as Google, Facebook and Yelp to obtain a glimpse of the type

ReachEdge to Help Local Businesses Get More Customers

Local businesses are losing nearly three-quarters of their leads due to leaks in their sales and marketing process. Even if they’re successful at reaching consumers online, many businesses don’t have a website that’s built to convert leads, don’t follow up with leads quickly or regularly, and don’t know which of their marketing sources are working. ReachEdge, an integrated marketing system from ReachLocal, helps businesses eliminate these costly marketing leaks and drive more customers through their

Just What the Doctor Ordered?

This last weekend, I had a fantastic business/personal trip up to Victoria and Vancouver, British Columbia. I graduated from High School in Vancouver 20 years ago and have only been back twice. It’s an incredible city – clean, beautiful, modern and healthy. I spent some time with my best friend from High School and we even got 9 holes of golf in. It was a spectacular weekend! (And the business went well, too!) I noticed