Healthgrades
Martech Zone articles tagged healthgrades:
- Content Marketing
What is Healthcare Marketing?
When you’ve gotten into a car accident, fallen down or suffered some other type of serious injury, the last thing you’re likely thinking about is which emergency room you want to visit based on the last commercial, billboard or email newsletter you saw. The sales funnel really doesn’t apply during an emergency. However, healthcare marketing is much more than marketing…
- Content Marketing
Attention Shoppers: Retail Earns More Reviews than Restaurants on Yelp
You hear TripAdvisor, you think hotels. You hear Healthgrades, you think doctors. You hear Yelp, and chances are good that you think restaurants. That’s exactly why it comes as a surprise to many local business owners and marketers to read Yelp’s own statistic which states that, of the 115 million consumer reviews Yelpers have left since launch, 22% relate to…