Heinz Marketing

Martech Zone articles tagged heinz marketing:

  • Advertising Technology
    predictive marketing

    What is Predictive Marketing?

    The foundational principals of database marketing are that you can analyze and score a set of prospects based on their similarity to your actual customers. It’s not a new premise; we’ve been utilizing data for a few decades now to do this. However, the process was grueling. We used extract, transformation and load (ETL) tools to pull data from multiple…

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