What We’ve Done to Increase Engagement on Twitter

This last year, we’ve worked hard on improving our engagement on Twitter. Rather than multiplying the conversations across our corporate blogging, marketing agency, marketing technology, and personal accounts, I’ve focused the strategy: I’ve retired the corporate blogging account. Content marketing is a focus of Martech so why have my audience split like that? Folks that are operating a corporate blog should have a wider marketing focus. I’ve focused the marketing account on sharing industry information,