Flippies: The Evolution of a Century-Old Technology

Flipbooks are one of the earliest forms of what today is referred to as interactive multimedia and were patented in the United States in 1882! Send Flippies a video and a logo, and they’ll help create an interactive masterpiece that they call thumb-powered marketing. Minimum order is 2,500 flipbooks – but what better way to show off your product, service or brand. Flipbooks make great interactive brochures event handouts or trade show giveaways. Whether it’s

The Road to Modern Marketing

I love marketing and everything it represents. In my opinion, marketing is special because it brings together a number of talents and factors: Human behavior – predicting the behavior of humans and understanding their wants and needs that drive that behavior. Creativity – coming up with innovative ideas that are simple and beautiful, addressing people’s appreciation for aesthetics. Analysis – analyzing reams of data to find opportunities for improvement and increased response. Technology – applying

Evolution of Marketing Automation

This year there’s been a virtual explosion in the marketing automation industry. Where marketing automation systems used to only be affordable to large enterprise, required many resources to implement and manage, and were complex to use… today’s marketing automation systems are simple, elegant, and optimized for companies both large and small. Our Marketing Automation sponsors at Right On Interactive have been helping us understand the industry, the benefits and the incredible changes that are occurring.

A History of Disruptive Technologies in Marketing

As communication mediums have evolved and new technologies have been invented, they’ve collapsed many industries and erupted new ones to replace them. This infographic, developed in a partnership between Eloqua and Jess3, walks us through history and the many events that triggered change for marketers. A History of Disruptive Innovations in B2B Marketing looks at breakthrough technologies and processes that forever changed one segment of the world: the lives of B2B marketing professionals. A review

The Fastest and Easiest Means of Speeding Up Your Site

Through our hosting provider, I was introduced to CloudFlare. I was absolutely astonished at the service… especially the starting price (free). When I worked for a major SaaS provider, we configured geocaching services and it cost us tens of thousands of dollars a month. CloudFlare isn’t built for a SaaS provider, but it’s perfect for your website or blog. CloudFlare is a service that utilizes proprietary technology to make websites run safer and faster around