Happy 4th of July! It Can Pay to be Patriotic on Social Media

In the United States, we’re celebrating Independence Day today… otherwise known as July 4th. Patriotism is one of those things that can attract a lot of attention and build brand equity. Social media, of course, is a channel that’s perfect for engaging your audience personally. Put the two together and you have a great chance to show your patriotism and get some big shares if you’re ignite some emotion with your content. I wish I

Holiday Panic – A Social & Mobile Timeline

We know it’s not November yet, but the holidays are quickly approaching for marketers. To help you get your holiday marketing in gear, Offerpop put together this Holiday Panic infographic with all the holiday mobile and social trends you’ll encounter this season. Almost half of all shoppers are going to use social media to find unique gift ideas and deals for the coming holiday. Have you developed a holiday plan yet? Have you incorporated social