It goes without saying, but the holiday season in 2020 was unlike any other we’ve experienced as creatives. With social distancing restrictions again taking hold throughout the world, consumer behaviors are shifting from traditional norms. For advertisers, this is further removing us from traditional and Out-Of-Home (OOH) strategies, and leading to a reliance on mobile and digital engagement. In addition to starting earlier, the unprecedented rise in gift cards given is expected to extend the holiday
Did you know that if you send your Christmas-themed campaigns a couple weeks early, the result can be 9% lower open rates? This is just one tidbit of valuable information that MDG Advertising released in its infographic, Holiday Marketing 2016: 5 Must-Know Trends for Brands. You should take a look at your own open rates of emails from previous holiday marketing campaigns to identify the proper time to send – it will have a significant impact.
Splender analyzed over four million transactions at 800+ sites to see how online shopping in 2015 compared to 2014. Thanksgiving Day was the third highest online shopping day of the season with computers and electronics leading the way on gifts but apparel and accessories leading the way on growth. Cyber Monday is still the largest holiday shopping day online, with 6% of holiday sales. However, sales were down 14% since 2014. In my opinion, there
Mobile usage among consumers continues to skyrocket. 74% of growth was in smartphones with 79% of US Shoppers browsing and shopping on sites and apps. By 2016 mobile app revenues will hit $46 billion. To quantify what this dramatic shift means for brands the folks at Usablenet put together an infographic that demonstrates just how much mobile Internet usage is changing the way consumers interact with brands on the web. Usablenet powers mobile sites and
If you’re in the Ecommerce industry and you’ve not visited the Chase Paymentech Pulse site, you should. Chase Paymentech aggregates payment processing data from 50 of their largest e-commerce merchants. This isn’t survey or polling data, it’s real, live purchasing data from US e-commerce merchants, providing the daily percentage of growth, year over year, in dollar sales and transaction counts. Charting on the site captures overall sales, number of transactions and average ticket size. Their