The COVID-19 pandemic has had a dramatic impact on life as we know it. The norms of our day-to-day activities and choices, including what we buy and how we go about doing so, have shifted with no sign of reverting back to old ways anytime soon. Knowing the holidays are around the corner, being able to understand and anticipate consumer behavior during this unusually busy time of year will be key to curating successful, exceptional
The holiday season is officially here, and it’s shaping up to be one of the biggest on record. With eMarketer predicting retail e-commerce spending to surpass $142 billion this season, there’s plenty of good to go around, even for smaller retailers. The trick to staying competitive is to get smart about preparation. Ideally you will have already begun this process, using the past few months to plan your campaign and build branding and audience lists.
We provided a ton of information earlier today on Holiday Sales and the associated dates, predictions and statistics, now we want to share an infographic on how you can take advantage of those trends to increase you online conversions during the holiday season. It’s that time of year again! The holiday shopping frenzy is about to begin. ShortStack rounded up a bunch of statistics (25!) about shopping trends, plus added a few ideas for Campaigns
When should you start holiday promotions? Are you planning deal campaigns online? Are you optimizing your site so online consumers can easily find gift ideas? What are you doing to entice shoppers that are showrooming to make a purchase right there on the spot? Do you have enough product information available on your site? Is your online showroom synchronized with your actual supply of stock? Is your online mobile and tablet experience an enjoyable one?
With Small Business Saturday and Black Friday coming up, this infographic seeks to explain why it’s so important to get your business mobile-ready for the holidays. Here are Six Reasons to Get Your Business Mobile-Ready for the Holidays from Tamara Weintraub, Content Marketing Manager, ReachLocal. Consumers Rely on Mobile They Look for Local Information They Use Mobile Search They Want Holiday Deals They Shop on Multiple Devices. They Read Email on Mobile Mobile Marketing is
People don’t realize that, for many retailers, the holiday season is when they finally reach profitability. Black Friday simply means that the revenue finally exceeds expenses and the company is finally in the black, an accounting term. I couldn’t imagine the stress that retailers are under – especially this season as behaviors are changing, the economy is in question, and so many are unemployed. Winning the m-commerce game is not simply about tactics during the