Did you know that if you send your Christmas-themed campaigns a couple weeks early, the result can be 9% lower open rates? This is just one tidbit of valuable information that MDG Advertising released in its infographic, Holiday Marketing 2016: 5 Must-Know Trends for Brands. You should take a look at your own open rates of emails from previous holiday marketing campaigns to identify the proper time to send – it will have a significant impact.
Splender analyzed over four million transactions at 800+ sites to see how online shopping in 2015 compared to 2014. Thanksgiving Day was the third highest online shopping day of the season with computers and electronics leading the way on gifts but apparel and accessories leading the way on growth. Cyber Monday is still the largest holiday shopping day online, with 6% of holiday sales. However, sales were down 14% since 2014. In my opinion, there
Looks like this is going to be a huge holiday season for Facebook, where 92% of marketers expect to spend the majority of their social marketing budget! In total, consumers are expected to spend 8% more this year than they did last year – $650 billion. And marketers are absolutely viewing social as a key source to extend their market! The 2014 Holiday marketing season is almost here! If you’re like us, you are already
If you’re in the Ecommerce industry and you’ve not visited the Chase Paymentech Pulse site, you should. Chase Paymentech aggregates payment processing data from 50 of their largest e-commerce merchants. This isn’t survey or polling data, it’s real, live purchasing data from US e-commerce merchants, providing the daily percentage of growth, year over year, in dollar sales and transaction counts. Charting on the site captures overall sales, number of transactions and average ticket size. Their
The holiday season is an amazing season because, in my opinion, its virtually all about deals and promotions. It seams that the rest of the year, consumers are concerned with vendor quality, relationships, return policies and shipping… but it all seems to go out the window during the holidays. MDG Advertising has put together this infographic on some of the trends that they believe marketers cannot ignore. Each year, the holidays bring out consumers looking