It’s Holiday Time Again, Here Are 10 Tactics to Maximize Your Results

I’m sitting in a kiosk in Minneapolis’ airport heading back home to Indianapolis. I just finished doing a keynote at ConceptOne that detailed the Agile Marketing Journey and provided attendees with my Marketing Initiative Worksheet. Grab a copy of that as you read this infographic – it should help you out! Back to the story. I was in Austin at Dell last week presenting to their international teams about podcasting, got home, and left for

Social Media Content Ideas for the Holidays

‘Tis the season and if you haven’t planned out your holiday social media posts, here’s a great infographic from MDG Advertising to give you some ideas, Holiday Marketing 2016: 7 Fresh Ideas for Your Holiday Social Media Posts. Here are seven unique ideas that can spur your creativity and attract some attention to your brand when you need it most! From the Create a 360° Holiday-Themed Video: Facebook and Youtube now support 360 video formats and the

The Do’s and Don’ts of Holiday Branding According to 99designs

The nights are silent, the dreidels are drying, and your customers are opening their wallets. If you can make your brand part of their holiday season in a natural and charming way, they’ll remember you well into the New Year. Here are some helpful Do’s and Don’ts to help you navigate the season. Do: maintain your authenticity If your typical social media stream consists of snarky jokes, tweeting out sappy messages full of holiday cheer

What is Omni-Channel? How is it Impacting Retail this Holiday Season?

Six years ago, the biggest challenge of online marketing was the ability to integrate, align, and then control messaging throughout each channel. As new channels emerged and increased in popularity, marketers added more batches and more blasts to their production schedule. The result (which is still common), was an overwhelming pile of advertisements and sales messages shoved down every prospect’s throat. The backlash continues – with upset consumers unsubscribing and hiding from the companies they

How Can Retailers Capitalise on the International Ecommerce Opportunity this Christmas?

With the global market for cross-border ecommerce now valued at £153bn ($230bn) in 2014, and predicted to surge to £666bn ($1 trillion) by 2020, the business opportunity for UK retailers has never been greater. International consumers are increasingly favouring shopping from the comfort of their own homes and this is even more appealing during the holiday period, as it avoids the big crowds and stress that Christmas shopping entails. Research from Adobe’s Digital Index suggests this