What are the Most Engaging Content Categories Online and Mobile?

Content marketers may want to take note of the latest AddThis analysis of content engagement on desktops and mobile devices. The company’s Q3 analysis uncovered interesting trends and behaviors when it comes to the content consumers most engage in, where they engage, and the time of day they’re most likely to be viewing it. According to AddThis, the content categories that saw the most engagement on mobile were family and parenting with pregnancy related content

The Battle for the Inbox

On average, subscribers receive 416 commercial email messages per month… that’s a lot of emails for the average person. More people read emails that deal with their finances and travel than any other category… and it’s important to note that subscribers aren’t simply subscribing to your email – they’re also subscribing to your competitor. Ensuring your email is designed well and responsive to mobile devices are an absolute minimum. Having a compelling email that’s of