How to Successfully Communicate with Influencers

Influencer marketing has quickly become a dominant aspect of any successful brand campaign, reaching a market value of $13.8 billion in 2021, and that number is only expected to grow. The second year of the COVID-19 pandemic continued to accelerate the popularity of influencer marketing as consumers remained reliant on online shopping and increased their use of social media platforms as an e-commerce platform. With platforms like Instagram, and most recently TikTok, implementing their own social commerce

How to Pitch an Influencer, Blogger, or Journalist

In the past, I’ve written about how to NOT pitch a blogger. The saga continues as I get an endless stream of unprepared public relations professions who don’t have the information I need to promote their client’s products or services. It took a while to actually get a pitch that was worth showing. I received an email from a social media strategist with Supercool Creative. Supercool is a creative agency specializing in online video creative