How To Write

Martech Zone articles tagged how to write:

  • Sales and Marketing TrainingHow To Develop A Unique Value Proposition

    How to Develop A Compelling Unique Value Proposition

    One of the constant battles I struggle with companies is to stop thinking about what they do and start thinking about why people use their product or service. I’ll give you a quick example… day to day, you’ll find me recording and editing podcasts, writing integration code, implementing third-party solutions, and training my clients. Blah, blah, blah… that’s not why…

  • Content MarketingThe Artist's Way

    Writing Doesn’t Suck, It Just Requires Practice

    My best friend’s wife, Wendy Russell, is a television producer and writer. She hosted a successful series on HGTV called She’s Crafty. We’ve been good friends for almost 20 years now and I’ve been in awe of her creative talent and drive over the years. Personally, I don’t think of myself as a creative or a writer. But every day…

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