How to Design, Write, and Publish Your Ebook Using Google Docs

Reading Time: 5 minutes If you’ve gone down the road of writing and publishing an ebook, you know messing with EPUB file types, conversions, design and distribution is not for the faint of heart. There’s quite a number of ebook solutions out there that will help you through the process and get your ebook onto Google Play Books, the Kindle and other devices. Ebooks are a fantastic way for companies to position their authority in their space and a

6 Steps to Get Customer Data Platform (CDP) Buy-in With Your C-Suite

Reading Time: 7 minutes It would be easy to assume that in the current frighteningly uncertain era, CxOs aren’t ready to make major investments in data-driven marketing and company operations. But surprisingly, they’re still interested, and it might be because they were already expecting a recession, but the prospect of the rewards of understanding customer intent and behavior was too important to ignore. Some are even accelerating their plans for digital transformation, with customer data a central part of

How to Use Font Awesome in Illustrator and other Applications

Reading Time: 2 minutes My son needed a business card for his DJ and music production business (yes, he’s almost got his Ph.D. in Math). To save space when displaying all of his social channels on his business card, we wanted to provide a clean list using the icons for each service. Rather than purchasing each of the logos or a collection from a stock photo site, we used Font Awesome. Font Awesome gives you scalable vector icons that can

How Do Search Engines Find, Crawl, and Index Your Content?

Reading Time: 4 minutes I don’t often recommend that clients build out their own ecommerce or content management systems because of all of the unseen extensibility options that are needed nowadays – primarily focused around search and social optimization. I wrote an article on how to select a CMS and I still show it to the companies that I work with that are tempted just to build their own content management system. However, there are absolutely situations where a

AdSense: How to Remove An Area from Auto Ads

Reading Time: 2 minutes There’s no doubt anyone visiting my site doesn’t realize that I monetize the site with Google Adsense. I remember the first time I heard Adsense described, the person said it was Webmaster Welfare. I tend to agree, it doesn’t even cover my hosting costs. However, I do appreciate offsetting the cost of my site and Adsense is pretty targeted in their approach with relevant advertising. That said, a while back I modified my Adsense settings