Running a business can be incredibly challenging. Whether you’re assisting a business with its digital transformation, published a mobile app, are a retail outlet, chances are that you’re not going to meet the expectations of your clients someday. In a social world with public ratings and reviews, your chances of getting some negative online reviews are almost imminent. As public as the negative rating or negative review may be, it’s imperative that you recognize that
How To Add Your Agency To Manage Your Google Business Listing
We’ve been working with several customers where local search visitors are critical to the acquisition of new customers. While we work on their site to ensure it’s geographically targeted, it’s also critical that we work on their Google Business Listing. Why You Must Maintain a Google Business Listing Google search engine results pages are broken up into 3 components: Google Ads – companies bidding on primary ad spots at the top and bottom of the
YouTube: How To Provide Your Agency or Videographer With User Access To Your Channel
Yet again, I’m working with a business that is leaving an agency and working with me to optimize their YouTube presence… and, yet again, the agency that they were working with has ownership of all of their accounts. I’ve been complaining about agencies that do this for over a decade now and advising businesses to never do this. Nor should a business ever give login and password access to manage any account. The appropriate means
How to Use Font Awesome in Illustrator and other Applications
My son needed a business card for his DJ and music production business (yes, he’s almost got his Ph.D. in Math). To save space when displaying all of his social channels on his business card, we wanted to provide a clean list using the icons for each service. Rather than purchasing each of the logos or a collection from a stock photo site, we used Font Awesome. Font Awesome gives you scalable vector icons that can
How To Write and Test Regex Filters for Google Analytics (With Examples)
As with many of my articles here, I do some research for a client and then write about it here. To be honest, there are a couple of reasons why… first is that I have a terrible memory and often research my own website for information. Second is to help others who may also be searching for information. What is a Regular Expression (Regex)? Regex is a development method to search and identify a pattern