How To

Martech Zone articles tagged how to:

  • Sales and Marketing TrainingHow to Write A Marketing Plan

    How To Write Your Marketing Plan for 2024

    In preparing for the new year, companies should consider coordinating and planning various marketing plans to reach their target audience and achieve their business goals effectively. Each type of marketing plan has its unique focus and strategies. Marketing Plan Research To prepare for writing a marketing plan, incorporating the Agile Marketing Journey is essential. This journey consists of five stages:…

  • Analytics & TestingGA4: Track Subdomains by Account, Segment, or Audience

    How To Track Subdomains In Google Analytics 4 Accounts

    By default, Google Analytics 4 (GA4) tracks all subdomains of a domain in your account, even without cross-domain tracking enabled. That’s useful if you want to aggregate all of your company’s activities throughout your subdomains in a single Google Analytics account. Martech Zone, for example, publishes translated versions of our site utilizing subdomains for each language published. Within Google Analytics…

  • Social Media & Influencer Marketing
    Social Media Guidelines for Employees (Sample / Example)

    How To Write Your Company’s Social Media Guidelines for Employees [Sample]

    Here are the social media guidelines for working at [Company], along with an additional section for companies that are public or governed by regulations. Set the Tone Of Your Organization Setting the tone for employees’ use of social media is paramount in today’s digital landscape. Social media has evolved beyond personal communication into a powerful tool that shapes public perception,…

  • Search MarketingWhat is a 410 Header Response Code in HTTP? Content Gone or Deleted

    410: When And How To Tell Search Engines Your Content Is Gone

    When a search bot crawls your site, your web server responds with a header request code. We’ve shared quite a bit about the negative impact of search engines finding 404 errors (page not found) and how to utilize redirections effectively to redirect the user (and the search engine) with a 301 status code to a relevant page. Redirections are a…

  • Social Media & Influencer MarketingPinterest Marketing Advertising and Statistics

    Pinterest Marketing, Advertising, and Statistics for 2023

    Pinterest is a dynamic social media platform incorporating content, an engaged social community, social commerce, and search to carve out a unique space in online technology and marketing. Unlike many social networks, Pinterest revolves around visual discovery, enabling users to find and share inspiration through images, infographics, and more. With its engaging and user-friendly interface, Pinterest has become a go-to…

  • Content MarketingHow to host WordPress on Amazon Web Services (AWS)

    How To Host WordPress With Amazon Web Services (AWS)

    Hosting a WordPress site on Amazon Web Services (AWS) offers several advantages for companies looking to establish a solid online presence and leverage modern cloud technologies. Here’s an overview of the steps (click to jump to the instructions below): Create an Amazon Web Services Account Set up an EC2 instance Connect to your EC2 Instance Install and Configure the LAMP…

  • Content MarketingDepicter WordPress Slider Plugin

    Depicter: A Full-Featured, Lightweight, and SEO-Friendly WordPress Slider

    When sliders are utilized well, they provide a unique online experience. Sliders allow designers to showcase multiple images or content pieces in a visually appealing and dynamic manner. The movement and transitions of the slider catch users’ attention and make the website more engaging. Sliders are handy when a webpage has limited space to display multiple pieces of information or…

  • Marketing ToolsHow to Sync Calendars from 2 or more Google Workspace Accounts

    How to Synchronize Calendars From Two or More Google Workspace Accounts

    With my publication and consulting firm, I have an issue where I’m operating two Google Workspace accounts and now have two calendars to manage. While I could share and see each calendar on the other, I also need to show times from each calendar as busy. I searched for any solution… and the only way I could do it was…

  • Social Media & Influencer MarketingHow to Create A Hashtag Contest On Social Media

    ShortStack: How To Create a #Hashtag Contest on Social Media

    If you’re searching for a strategy that can expand your brand’s reach, spark active engagement, and enrich your user-generated content (UGC), a hashtag contest might be the tool you’ve been seeking. UGC is an often-underestimated goldmine in the world of digital marketing. It refers to any form of content — text, videos, images, reviews, etc., created by people rather than…

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