What Is A 404 Error Page? Why Are They So Important?

When you make a request for an address in a browser, a series of events happen in a matter of microseconds: You type an address with http or https and hit enter. The http stands for hypertext transfer protocol and is routed to a domain name server. Https is a secure connection where the host and browser do a handshake and send data encrypted. The domain name server looks up where the domain is pointing

ActionIQ: A Next Generation Customer Data Platform To Align People, Technology, And Processes

If you’re an enterprise company where you have distributed data in multiple systems, a Customer Data Platform (CDP) is almost a necessity. Systems are often designed towards an internal corporate process or automation… not the ability to view activity or data across the customer journey. Before Customer Data Platforms hit the market, the resources necessary to integrate other platforms inhibited a single record of truth where anyone in the organization can see the activity around

How Web Security Affects SEO

Did you know that around 93% of users begin their web surfing experience by typing their query into the search engine? This whopping figure should not surprise you. As internet users, we have become accustomed to the convenience of finding exactly what we need within seconds via Google. Whether we’re looking for an open pizza shop that’s nearby, a tutorial on how to knit, or the best place to buy domain names, we expect instant

Yoast SEO: Canonical URLs on a Site with Optional SSL

When we moved our site over to Flywheel, we didn’t force everyone into an SSL connection (the https:// url that ensures a secure connection). We’re still undecided on this. We may ensure that form submissions and the ecommerce portion are secure, but not sure about just the average article to read. With that in mind, we realized that our canonical links were showing up both secure and insecure. I’ve not read a lot on the

What does API stand for? And Other Acronyms: REST, SOAP, XML, JSON, WSDL

When you utilize a browser, your browser makes request from the clients server and the server sends back files that your browser assembles and displays a web page with. But what if you just wanted your server or web page to speak to another server? This would require you to program code to an API. What does API stand for? API is an acronym for Application Programming Interface. An API is a set of routines,