Martech Zone articles tagged http:

  • Martech Zone AppsApp: http header request test and troubleshoot tool

    App: Post and Retrieve HTTP Header Information

    HTTP headers play a crucial role as the gatekeepers of valuable information exchanged between web browsers, servers, and APIs. These headers, part of the HTTP request and response messages, convey essential metadata about the nature of the request or the content being transferred. Understanding and analyzing HTTP headers is key to diagnosing and resolving web-related issues for developers, marketers, and…

  • Martech Zone AppsTrace Redirects Tool: View Every Redirect Hop and HTTP Status Code

    App: Trace URL Redirects and View All Your Hops with our Redirect Checker

    Redirects play a crucial role on the Internet, ensuring users are directed to the correct destination pages and resources. Redirect tracking or redirect tracing are terms used to describe the process of following and monitoring the path that a URL takes when it undergoes one or more redirects, typically to ensure that the redirects are functioning correctly and to diagnose…

  • Marketing ToolsMacOS: Verify DNS Locally Using a Hosts File

    MacOS: Need to Verify DNS Locally Using Hosts on OSX?

    One of my clients relocated their website to a bulk hosting account. They updated their domain’s DNS settings for the A and CNAME records but were having difficulty determining whether the site was resolving with the new hosting account (new IP Address). When troubleshooting DNS, keep in mind a few things: Understand how DNS works, understand how your domain registrar…

  • Content MarketingHow To Load Adobe Fonts Typekit Faster With JavaScript

    How To Load Adobe Fonts (Typekit) Faster With JavaScript

    As I’ve been looking to improve the performance of my site, one area of concern is loading the custom fonts that I’m using via Adobe Fonts from Adobe Creative Cloud (also known as TypeKit). If you’d like to load fonts, there are quite a few ways: Browser-Safe Fonts: By avoiding the use of any custom fonts and, instead, using the…

  • Search MarketingSeobility SEO Checker

    Seobility: Analyze Your Web Page’s Search Engine Optimization With This Simple SEO Checker

    As someone who works to assist our clients with their search engine optimization (SEO) as well as runs a marketing technology publication, you can only imagine how many organic search engine platforms that I’ve experimented with and purchased subscriptions for over the years. In all honesty, I’m growing quite frustrated with the bells and whistles that every SEO platform continues…

  • Advertising Technology
    What Is An API?

    What Is An API? And Other Acronyms: REST, SOAP, XML, JSON, WSDL

    When you utilize a browser, your browser makes requests from the client’s server, and the server sends back data that your browser assembles and displays a web page with. But what if you just wanted your server or web page to speak to another server? This would require you to program to an API. What Does API stand for? API…

  • Content Marketing404 Error Pages

    What Is A 404 Error Page? Why Are They So Important?

    When you make a request for an address in a browser, a series of events happen in a matter of microseconds: You type an address with http or https and hit enter.The http stands for hypertext transfer protocol and is routed to a domain name server. Https is a secure connection where the host and browser do a handshake and…

  • Analytics & TestingActionIQ - CDP

    ActionIQ: A Next Generation Customer Data Platform To Align People, Technology, And Processes

    If you’re an enterprise company where you have distributed data in multiple systems, a Customer Data Platform (CDP) is almost a necessity. Systems are often designed towards an internal corporate process or automation… not the ability to view activity or data across the customer journey. Before Customer Data Platforms hit the market, the resources necessary to integrate other platforms inhibited…

  • Search Marketinghttps

    How Web Security Affects SEO

    Did you know that around 93% of users begin their web surfing experience by typing their query into the search engine? This whopping figure should not surprise you. As internet users, we have become accustomed to the convenience of finding exactly what we need within seconds via Google. Whether we’re looking for an open pizza shop that’s nearby, a tutorial…

  • Search Marketing

    Yoast SEO: Canonical URLs on a Site with Optional SSL

    When we moved our site over to Flywheel, we didn’t force everyone into an SSL connection (the https:// url that ensures a secure connection). We’re still undecided on this. We may ensure that form submissions and the e-commerce portion are secure, but not sure about just the average article to read. With that in mind, we realized that our canonical…

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