Optimizing Email Design to Capture the Attention of Your Reader

A few months ago at a conference, I watched a fascinating presentation on the steps that an email reader takes as they dive into their email. It’s not the route that most people believe and it works very different from a website. When you view an email, you typically view the first words of the subject line and perhaps a short preview of the content that it contains. Sometimes, that’s where the subscriber stops. Or