Humanity

Martech Zone articles tagged humanity:

  • Advertising TechnologyHow To Build An Authentic Brand

    How To Build An Authentic Brand

    The leading marketing gurus of the world express it in different ways, but all agree that the current market is ripe with theories, cases, and success stories centred on human brands. The key words within this growing market are authentic marketing and human brands. Different Generations: One Voice Philip Kotler, one of the Grand Old Men of marketing, dubs the phenomenon Marketing 3.0. In his…

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