Headlines, post titles, titles, headings… whatever you want to call them, they’re the most important factor in every piece of content you deliver. How important? According to this Quicksprout infographic, while 80% of people read a headline, only 20% of the audience actually clicks. Title tags are critical to search engine optimization and headlines are essential to getting your content shared on social media. Now that you know headlines are important, you’re probably wondering what
Contrary to popular belief, social media marketing is more than just being consistent with your posts online. You have to come up with content that’s creative and influential – something that will make people want to take action. It may be as simple as someone sharing your post or start a conversion. A few likes and comments are not enough. Of course, the goal is to go viral but what should be done to achieve
Have we yelled enough about visual content? I don’t think so. We’ve already shared a couple of infographics on visual storytelling and how utilizing a variety of types of visual content continue to be effective. I was explaining this process to a local retailer this week and they were really having a difficult time believing the impact that daily visual content shared online could help their business. While I was there, I took a 10
We’ve shared other infographics on the elements of viral content and I’m always hesitant at pushing viral as a strategy. Viral content can bring brand awareness – we see that often with videos. However, I’ve never seen anyone hit it out of the park every time. Some try to hard, some fall short… it’s truly a combination of talent and luck that skyrockets your content virally. That said, I believe the tactics utilized when focusing
We’ve posted the series of social media revolution videos based off of Erik Qualman’s Socialnomics. They’re insightful and full of staggering statistics on how social media is changing the way we live, work and communicate with one another. This parody is too funny not to share, though. People say that when you touch on the truth… that’s when things get really funny. I think this video is just that! Social Media Revolution – The Parody
Seems like an appropriate cartoon (from Geek and Poke) after my presentation on Social Media and Business. Found via Search Engine People.
Here I sit in a hotel room in Milwaukee, Wisconsin. Our team is presenting to a company up here tomorrow and heading back to Indianapolis. I bought a new suit for the trip – it was on sale for about 70% off and I couldn’t pass it up. It’s chocolate brown – almost black – and quite comfortable. I haven’t bought a suit in quite a few years so I treated myself to an entire
What if we dated people like we marketed to them? It might go something like this… Hat tip to Mack at The Viral Garden blog.