Hyper-segmentation
Martech Zone articles tagged hyper-segmentation:
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Email Marketing & Automation
Infographic: 7 Email Marketing Emerging Trends In 2022
While email technology hasn’t had much innovation with regard to design and deliverability, email marketing strategies are evolving with how we garner our subscriber’s attention, provide them value, and drive them to do business with us. Email Marketing Emerging Trends The analysis and data were produced by Omnisend and they include: User-Generated Content (UGC) – While brands love to polish…
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CRM and Data Platforms
How To Increase Holiday Season Engagement And Sales With Email List Segmentation
Your email list segmentation plays a crucial role in the success of any email campaign. But what can you do to make this important aspect work in your favor during the holidays – the most lucrative time of the year for your business? The key to segmentation is data… so starting to capture that data months before the holiday season is…