Not Every Content Strategy Needs a Story

Stories are everywhere and I’m sick of it. Every social media app is trying to throw them in my face, every website is trying to lure me to their clickbait story, and now every brand wants to emotionally connect with me online. Please make it stop. Reasons Why I’m Growing Weary of Stories: Most people are terrible at telling stories. Most people aren’t seeking stories. Gasp! I know I’m going to upset the content professionals

Micro-Moments and Customer Journeys

The online marketing industry continues to make progress in providing technology that is enabling marketers to both predict and provide roadmaps to help consumers and businesses convert. We’ve made some assumptions up to this point, though. The general theme of personas and sales funnels is much more porous and flexible than we ever imagined. Cisco has provided research that the average product purchased has over 800 distinct customer journeys that lead to it. Think about