I Want To Know

Martech Zone articles tagged i want to know:

  • Search MarketingWhat is an effective local marketing strategy?

    The Foundations Of An Effective Local Marketing Strategy

    We’re working with a SaaS provider that builds auto dealer websites. As they’re speaking to prospective dealerships, we have been analyzing their prospects’ online marketing presence to help them understand the gaps in their digital marketing strategy and how switching their site platform will assist in maximizing their return on investment (ROI). How Is A Local Marketing Strategy Different? Local and digital marketing…

  • Content MarketingNot every piece of content needs to tell a story

    Not Every Piece of Content Needs to Tell a Story

    Stories are everywhere, and I’m sick of it. Every social media app is trying to throw them in my face, every website is trying to lure me to their clickbait story, and now every brand wants to connect with me online emotionally. Please make it stop. Reasons Why I’m Growing Weary of Stories: Most people are terrible at telling stories.…

  • CRM and Data Platforms
    Micro-moments and customer journeys

    Micro-Moments and Customer Journeys

    The online marketing industry continues to make progress in providing technology that is enabling marketers to both predict and provide roadmaps to help consumers and businesses convert. We’ve made some assumptions up to this point, though. The general theme of personas and sales funnels is much more porous and flexible than we ever imagined. Cisco has provided research that the…

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