Design Thinking: Applying Rose, Bud, Thorn Activities to Marketing

This week has been quite exciting as I’ve been working with some enterprise consultants from Salesforce and another company to see how I can improve strategy sessions for their customers. A huge gap in our industry right now is that companies often have the budget and resources, sometimes have the tools, but often lack the strategy to kick off an appropriate execution plan. One application that they take on the road to virtually every customer

Why Creative Collaboration Tools Are A Necessity For Your Team To Prosper

Hightail has released the results of its first State of Creative Collaboration Survey. The survey focused on how marketing and creative teams collaborate to deliver the mountains of original content needed to drive campaigns, deliver business results and increase sales and revenue. Lack of Resources and Increased Demand are Hurting Creatives With a growing output of content throughout every industry, the need for unique, compelling, informative, and high-quality content is an absolute nowadays. Search algorithms require

The Science Behind Engaging, Memorable and Persuasive Marketing Presentations

Marketers know better than anyone the importance of effective communication. With any marketing efforts, the goal is to deliver a message to your audience in a way that engages them, sticks in their minds, and persuades them to take action—and the same holds true for any kind of presentation. Whether building a deck for your sales team, asking for budget from senior management, or developing a brand-building keynote for a major conference, you need to

The Agency Characteristics and Behaviors that CMOs Want

Owning an agency has been both rewarding and challenging. At the root of all we achieve for our clients, we still love helping move customers through the marketing maturity model. It enables us to work with both startups and enterprise clients alike, strategically growing their awareness and revenue online. What I didn’t realize was how much change we, as an agency, would need to do to stay ahead of the curves and remain competitive in our

The 8 Step Approach to Successful Content Marketing

Vertical Measures has developed an 8-step approach for developing a successful content marketing project that includes strategy development, ideation, content creation, optimization, content promotion, distribution, lead nurturing and measurement. Viewing this content marketing as a cohesive strategy throughout the customer lifecycle is imperative because it aligns the content with the stage or intent that the visitor to your site and ensures there’s a path to conversion. Content creation is on the rise. With nearly 50%

Spigit: Organizing Innovation

This video from Spigit, who announced a merge with our sponsors at Mindjet, make some key points in this video that should never be overlooked: Innovation = Ideation + Execution. Ideas by themselves aren’t innovative, they must be acted on. The most popular idea isn’t always the best idea for business results. Often, we’ve watched companies hammer down every customer issue only to see that business fail. Sometimes what the customer requests isn’t worth the