When we log into our Uber app, it automatically pulls up our most recent destinations. When we visit a clothing website, we see suggested items derived from our previous purchases. When we browse camping gear online, we’re quickly served relevant banner ads for that merchandise. When we open Google or Apple Maps, we’re offered commonly-visited destinations based on time and current location. It’s all about personalization and it all factors down to one thing —
The mobile landscape is continuously evolving, and only marketers that keep up with changes and incorporate them in their promotional and engagement strategies stand a chance of success in today’s highly competitive world. The latest technology to have made it big is Near Field Communications (NFC). What is Near Field Communications? Near Field Communications is a technology embedded in the latest mobile devices that allows secure communication (with confirmation) between the mobile device and a
UPDATE: I’ve developed a Sidebar Widget to display your Author Information. Today’s post by Jon Arnold was fantastic on tips for designing a website, but I noticed the first comment attributed the post to me. That’s a telltale sign I need to make the author information more prominent. I’ve not created a widget for this (and I’m surprised that no one else has!), but I was able to edit my sidebar in my WordPress blog
I’m pretty excited about Y! Live – fantastic technology! So I decided to go ahead and put it live in my sidebar! When I’m broadcasting, you can see me working at the ol’ laptop right in my sidebar. How did I do it? It took a little bit of work, but I figured it out. The biggest hurdle to get over was that Yahoo!’s documentation had the URL incorrect to point to the actual broadcast!