Identify Leads

Martech Zone articles tagged identify leads:

  • Analytics & TestingDepositphotos 9048816 s

    The B2B Sales Pipeline: Turning Clicks into Customers

    What is a sales pipeline? In both the business to business (B2B) and the business to consumer (B2C) world, sales organizations work to quantify the number of leads they are currently trying to convert into customers. This provides them with a prediction as to whether they are going to meet the goals of the organization as it pertains to acquisition…

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