Ifbyphone

Martech Zone articles tagged ifbyphone:

  • Ecommerce and RetailDepositphotos 6119867 s

    If You Needed Any More Evidence of the Mobile Impact on Business

    We went through a stage in technology where websites were seen as a great gateway between the customer and the business. User forums, FAQs, help desks and email were used in placement of expensive call centers and the associated time that they took to solve customer issues. But consumers and businesses alike are rejecting companies that simply don’t pick up…

  • Analytics & Testingenterprise call tracking

    SourceTrack: Dynamic Call Tracking for Your Enterprise

    We work with many large companies and a continued challenge is always how to track how leads are getting to their business. While businesses and consumers research and find many companies online, they still pick up the phone when they wish to do business. Call Tracking has been around for quite a while, but for businesses with thousands of lead…

  • Analytics & Testing
    call tracking

    Leverage Call Tracking for Campaign Measurement

    Research by Google reveals that 80% of customers who visit a website regardless of whether from a computer, smart phone or tablet, would prefer a phone call rather than an email or online form as the next course of action. Similarly, 65% of smartphone users access the internet on a daily basis and 94% of them do so to research…

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