Checklist: A Comprehensive List Of 40+ Steps To Successfully Launch A New Website, Online Store, or Do A Site Refresh

Whether I’m launching a website on a new domain or relaunching a client website, there are a number of steps that I take to ensure that the site is properly launched and fully accessible to users and search engines. I will mention some examples of plugins or applications in the following article, but this is not a platform-specific article. This article assumes that you’ve built the site locally or on a staging area and are

How To Make An Animated GIF For Your Next Email Marketing Campaign Using Photoshop

We’re having an amazing time working with key client Closet52, an online dress store that we branded and built from the ground up for an established and well-known fashion company in New York. Their leadership is always working with us on collaborative ideas for the next campaign or strategy that we’re executing. As part of their implementation, we deployed Klaviyo for Shopify Plus. Klaviyo is a well-known marketing automation platform with very tight integration to

What Are Google’s Core Web Vitals and Page Experience Factors?

Google announced that Core Web Vitals would become a ranking factor in June 2021 and the rollout is set to complete in August. The folks at WebsiteBuilderExpert have put together this comprehensive infographic that speaks to each of Google’s Core Web Vitals (CWV) and Page Experience Factors, how to measure them, and how to optimize for these updates.  What are Google’s Core Web Vitals? Your site’s visitors prefer sites with a great page experience. In

Image Compression Is A Must For Search, Mobile, And Conversion Optimization

When graphic designers and photographers output their final images, they’re typically not optimized to reduce the file size. Image compression can drastically reduce the file size of an image – even 90% – without reducing quality to the naked eye. Reducing the file size of an image can have quite a few advantages: Faster Load Times – loading a page faster has been known to provide a superior experience for your users where they won’t

The Factors That Impact How Quickly Your Page Loads On Your Website

We were meeting with a perspective client today and were discussing what impacts website load speed. There’s quite a battle going on on the Internet right now: Visitors are demanding rich visual experiences – even on higher-pixel retina displays. This is driving larger images and higher resolutions which are bloating image sizes. Search engines are demanding ultra fast pages that have great supporting text. This means valuable bytes are being spent on text, not images.