Image Optimization

Martech Zone articles tagged image optimization:

  • Email Marketing & AutomationReasons Why People Unsubscribe and How To Fix it

    10 Reasons Subscribers Unsubscribe From Your Email… and How To Fix It

    Email marketing remains a cornerstone of digital marketing strategy, offering unparalleled reach and potential for personalization. However, maintaining and nurturing an engaged subscriber list can be challenging. The infographic we’re exploring serves as a vital checkpoint for marketers, outlining the top ten pitfalls that can lead to subscribers hitting the unsubscribe button. Each reason is a cautionary tale and a…

  • Search MarketingSEO Automation List, Taks, and Resources

    What Search Engine Optimization Tasks Can You Automate?

    The digital marketing arena is witnessing an unprecedented complexity in search engine optimization (SEO) driven by the emergence of diverse search features like local search, map packs, intricate schema markup, ranking factor changes, the expansive knowledge graph, and the dynamic nature of search algorithms. These advancements represent a double-edged sword: they provide sophisticated ways to enhance visibility and user engagement…

  • Search MarketingGoogle Ranking Factors for Organic Search - On-page and Off-page

    What Are The Top Organic Ranking Factors For Google in 2023?

    Google continues to enhance its algorithms for organic search ranking with major updates over the years. Thankfully, the latest algorithm change, the helpful content update, is hyper-focused on ranking content that’s written for and by people rather than content made primarily for search engine traffic. Unfortunately, many businesses aren’t aware of the continued updates and are hiring SEO professionals that…

  • Content MarketingImage Compression and Optimization

    Image Compression Is A Must For Search, Mobile, And Conversion Optimization

    When graphic designers and photographers output their final images, they’re typically not optimized to reduce the file size. Image compression can drastically reduce the file size of an image – even 90% – without reducing quality to the naked eye. Reducing the file size of an image can have quite a few advantages: Faster Load Times – loading a page…

  • Content MarketingGreen Technology - Reduce CO2 Emissions

    Clear Your Cloud: How Brands Can Slash Bandwidth and Reduce CO2 Emissions

    The environment and sustainability are increasingly top of mind for consumers. And retailers believe their sustainability efforts are paying off. Nearly 80 percent of U.S. consumers consider sustainability when making at least some purchases, and nearly 80 percent of retailers believe their sustainability efforts are having a positive impact on customer loyalty. Sensormatic Solutions Many e-commerce brands already take sustainability…

  • Ecommerce and RetailEdgemesh Site Speed as a Service

    Edgemesh: The ROI of E-commerce Site Speed as a Service

    In the competitive world of e-commerce one thing is certain: Speed matters. Study after study continues to prove that a faster site leads to increased conversion rates, drives high checkout values and improves customer satisfaction. But delivering a fast web experience is difficult, and requires both an in-depth knowledge of web design and secondary “edge” infrastructure that ensures your site…

  • Content Marketingthree cute siberian husky puppies.png

    4 Essential Tips for Optimizing Your Image Assets

    Before we dig into some tips for optimizing digital assets, lets try a Google search of our own. Lets do an image search in arguably one of the most competitive categories on the Internet — cute puppies. How can Google possibly rank one over the other? How does an algorithm even know what’s cute? Here’s what Peter Linsley, a product…

  • Analytics & Testingwhat is digital marketing

    What is Digital Marketing

    We’ve had some similar infographics on the inbound marketing process, the rise of inbound marketing, and even an infographic on the explosive growth of inbound marketing. While inbound marketing focuses primarily on the acquisition of leads through your digital marketing efforts, this is an infographic from Pixaal, What is Digital Marketing? It’s quite a good infographic, but digital marketing has…

  • Content MarketingDepositphotos 24084557 s

    Prepping Your Photos For The Web: Tips and Techniques

    If you write for a blog, manage a website, or post to social networking applications such as Facebook or Twitter, photography probably plays an integral part of your content stream. What you may not know is that no amount of stellar typography or visual design can make up for lukewarm photography. On the other hand, sharp and vivid photography will…

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