Imagery

Martech Zone articles tagged imagery:

  • Analytics & TestingUsing Heatmaps to Optimize Landing Pages

    Four Ways to Use Heatmaps to Optimize Your Landing Page

    Landing page optimization is one of the most challenging tasks, simply because there are no rights or wrongs. What works for some websites may not work so well for you. There are too many variables: colors, images, different kinds of calls-to-action (CTAs), etc. You can never be sure what distracts your visitors and what draws their attention. There are all…

  • Content MarketingWhat is a Brand Strategy?

    The Essence of an Effective Branding Strategy and Its Multifaceted Dimensions

    A brand strategy can be defined as a long-term plan that a business establishes to develop a successful brand that achieves specific goals. It embodies a company’s mission, values, promises, and how it communicates them to the audience, with the primary aim of fostering a unique, consistent identity in the market. To clarify, a brand strategy is not about a…

  • Content MarketingFacebook Advertising

    Insights: Ad Creative that Drives ROI on Facebook and Instagram

    Running effective Facebook and Instagram advertising campaigns requires excellent marketing choices and ad creative. Choosing the right visuals, ad copy, and calls-to-action will offer you the best shot at achieving campaign performance goals. In the market, there’s a lot of hype out there about quick, easy success on Facebook – first off, don’t buy it. Facebook marketing works extremely well,…

  • Ecommerce and RetailMobile Ecommerce Checkout

    5 Design Elements that Work Well for Mobile Conversion

    Despite a rise in mobile usage, many websites deliver a poor mobile experience, forcing potential customers off-site. Business owners who have only just learned to navigate the desktop space are finding it difficult to make the transition to mobile. Finding the right aesthetic alone can be problematic. Business owners have to work hard to understand their target audience and build…

  • Content Marketingcontent creation

    16 Steps to Compelling Content Creation

    Sometimes a checklist makes life easy and this one is pretty good on ideas for developing compelling content creation courtesy of WebSearch SEO. I like the advice here because it goes beyond the actual media and points to other elements that make consuming the content easier as well. The 16 Steps to Compelling Content Creation: Think like a journalist. Get…

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